Loading...

Course Description

Note: Textbook is required.

This course is an introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological and global issues; and description and analysis of the importance of marketing research. (MRKG 1311)

Loading...
Enroll Now - Select a section to enroll in
Section Title
Principles of Marketing
Language of Delivery
English
Type
BBH-Hands on Hybrid-Online/Hands On
Days
T
Time
8:35AM to 9:45AM
Dates
Aug 23, 2022 to Dec 06, 2022
Schedule and Location
Contact Hours
48.0
Location
  • South Campus
Delivery Options
BBH  
Course Fee(s)
Fee non-credit $234.00
Required fields are indicated by .